Echo Lu
All work

Lumi AI.
Your AI body double.

Real-time support for focus, habits, and getting started.

Project
Lumi AI
Time
2025–2026
Duration
Ongoing
Role
Founding member · Product design
Focus
UX strategy, visual design, marketing
Tools
Figma

Lumi is an AI-powered body double that helps people stay focused, build habits, and move past procrastination through real-time support and gentle accountability.

As a founding member, I led strategy and UX efforts to make starting easier, connecting the product flow, visual design, and marketing.

Meet Lumi, your productivity companion.

You don’t have to
start alone.

Name what you want to do.
Lumi is there for the next step.

Lumi’s friendly orange companion and body double app
  1. 01Name a task

    Start with what’s on your mind.

  2. 02Get a call

    One clear invitation to begin.

  3. 03Begin with Lumi

    A companion stays with you.

A familiar hello. A personal starting point.

Sign-in introduces Lumi’s personality. Onboarding then asks for a habit and a reminder time, turning “I should study” into something the companion can help with. Each screen asks one focused question.

Lumi sign-in with Apple, Google and email options
A friendly first impression
Lumi onboarding welcome and Get Started button
Meet your companion
Onboarding asks which habit to start
Choose a meaningful habit
Onboarding reminder date and time picker
Give it a time

Make the next action impossible to miss.

On Home, the bright “Get a Call” button sits between task entry and the habit list. Users can start with what is already on their mind. After a session, the study task changes into a completed state, making the transition from planning to doing visible.

Lumi Home with Get a Call action and a scheduled Study habit
Before: one clear way to start
Study habit marked completed with verification prompt
After: effort becomes visible

Company when it counts. Access when it is needed.

The live session gives the task a sense of shared presence, with Lumi, a timer, and an “I’m Done” action. The central companion button stays available in the bottom navigation, so users can enter a new task without setting up another habit first.

Live Study session with Lumi companion, timer and I’m Done action
Stay with a task
Central Lumi tab with task entry and suggestions
Start something spontaneous

Let the personality travel beyond the app.

I extended Lumi’s friendly voice into launch visuals and TikTok content. Playful everyday situations gave potential users a way to recognize the problem before meeting the product. Some posts reached thousands of views, as reported by the team.

A relatable moment.
A reason to stop scrolling.

View on TikTok

“That small nudge has helped me go to bed earlier”

Early User

“Lumi helps me break that freeze.”

Beta User

“It just helps me begin.”

Early Tester

Read the beta feedback on Lumi’s website